Hello,
Senior Brand Designer & Creative Lead shaping campaigns, brand partnerships and pitch narratives for consumer and gaming brands.
Worked across luxury, gaming, entertainment and consumer brands including Tanishq, Titan, STAN, Boat, Zupee and Sportskeeda.
6+ years across visual identity, campaign design and brand experiences. Today most of my time goes into ideation, campaign strategy and directing a design team, with AI automation built into the workflow.
Senior Brand Designer & Creative Lead shaping campaigns, brand partnerships and pitch narratives for consumer and gaming brands.
Worked across luxury, gaming, entertainment and consumer brands including Tanishq, Titan, STAN, Boat, Zupee and Sportskeeda.
6+ years across visual identity, campaign design and brand experiences. Today most of my time goes into ideation, campaign strategy and directing a design team, with AI automation built into the workflow.
India
Featured Projects
My Experience
Nov 2025 - Present
Sr. Brand Strategist (Contract) — DesignlensUX
Designed the complete brand identity, including logo, visual language, and brand guidelines. Designed complete brand identities for client projects: logo, visual language, and guidelines. Set creative direction across multiple client engagements, keeping quality and consistency across all digital and marketing assets.
Nov 2025 - Present
Sr. Brand Strategist (Contract) — DesignlensUX
Designed the complete brand identity, including logo, visual language, and brand guidelines. Designed complete brand identities for client projects: logo, visual language, and guidelines. Set creative direction across multiple client engagements, keeping quality and consistency across all digital and marketing assets.
Feb 2023 - Present
Senior Designer & Creative Lead (Contract) — STAN
Lead designer on a long-term engagement, setting creative direction for STAN's branding and marketing campaigns. Over the last year, shifted from full execution to 30% design, 20% AI automation and 50% ideation and campaign concepting. Ideate with the Brand Manager and build pitch decks with the Partnerships team for STAN's events and Indian and international brands, plus STAN's product pitch deck. Designed event identities and full creative suites for STANFanFest, STANCon, and IBW Gaming Mixer: online assets and offline banners. Delivered creatives for India's biggest creator meetup in partnership with Zupee, Bingo!, and Hammer. Lead the in-house design team and social/Meta ad creatives with marketing; introduced AI tooling to automate repeatable production.
Feb 2023 - Present
Senior Designer & Creative Lead (Contract) — STAN
Lead designer on a long-term engagement, setting creative direction for STAN's branding and marketing campaigns. Over the last year, shifted from full execution to 30% design, 20% AI automation and 50% ideation and campaign concepting. Ideate with the Brand Manager and build pitch decks with the Partnerships team for STAN's events and Indian and international brands, plus STAN's product pitch deck. Designed event identities and full creative suites for STANFanFest, STANCon, and IBW Gaming Mixer: online assets and offline banners. Delivered creatives for India's biggest creator meetup in partnership with Zupee, Bingo!, and Hammer. Lead the in-house design team and social/Meta ad creatives with marketing; introduced AI tooling to automate repeatable production.
Jun 2024 - Aug 2026
Visual Designer (Contract) — Tanishq USA & UAE, Titan Company
Work directly with Tanishq's brand team on seasonal campaign design across the US and UAE markets, with some campaigns shared across both regions and others exclusive to each. US market: Akshaya Tritiya and Mother's Day. UAE market: Eid and Raksha Bandhan specials. Cross-market: Festival of Diamonds, Diwali, and gifting season. Own design execution across campaign pages, banners, and Meta ad creatives; theme direction and final sign-off sit with the brand team. Refreshed homepage hero banner recorded ~30% higher CTR than the previous creative set; gifting campaign creatives lifted CTR ~44%. Meta ad variants across audience segments delivered 3.4–4.0% CTRs, a ~62% engagement lift over prior flights. Contributed campaign design to the cross-market Diwali push, which the brand's marketing team reported as a 58% YoY sales lift.
Jun 2024 - Aug 2026
Visual Designer (Contract) — Tanishq USA & UAE, Titan Company
Work directly with Tanishq's brand team on seasonal campaign design across the US and UAE markets, with some campaigns shared across both regions and others exclusive to each. US market: Akshaya Tritiya and Mother's Day. UAE market: Eid and Raksha Bandhan specials. Cross-market: Festival of Diamonds, Diwali, and gifting season. Own design execution across campaign pages, banners, and Meta ad creatives; theme direction and final sign-off sit with the brand team. Refreshed homepage hero banner recorded ~30% higher CTR than the previous creative set; gifting campaign creatives lifted CTR ~44%. Meta ad variants across audience segments delivered 3.4–4.0% CTRs, a ~62% engagement lift over prior flights. Contributed campaign design to the cross-market Diwali push, which the brand's marketing team reported as a 58% YoY sales lift.
Jan 2025 - Mar 2026
Senior Brand Designer (Contract) — Full Stop Media
Led BattleBucks brand campaigns end to end, concept through final execution across platforms. Defined campaign identities from scratch: art direction, typography, color systems, layouts. Directed junior designers through reviews and creative direction; partnered with growth teams on performance creatives.
Jan 2025 - Mar 2026
Senior Brand Designer (Contract) — Full Stop Media
Led BattleBucks brand campaigns end to end, concept through final execution across platforms. Defined campaign identities from scratch: art direction, typography, color systems, layouts. Directed junior designers through reviews and creative direction; partnered with growth teams on performance creatives.
Jul 2022 - Apr 2024
Graphic Designer (Contract) — Sportskeeda Esports
Designed visuals for gaming tournaments, player interviews, and news coverage. Created social graphics, banners, and thumbnails driving engagement for esports content, plus cohesive branding for major gaming events.
Jul 2022 - Apr 2024
Graphic Designer (Contract) — Sportskeeda Esports
Designed visuals for gaming tournaments, player interviews, and news coverage. Created social graphics, banners, and thumbnails driving engagement for esports content, plus cohesive branding for major gaming events.
Apr 2022 - Feb 2023
Visual Designer (Contract) — Fanspace
Designed ad campaigns targeting gaming and youth audiences, and app-launch creatives with partner gaming brands. Led a small team of designers and video editors; helped establish brand guidelines with marketing.
Apr 2022 - Feb 2023
Visual Designer (Contract) — Fanspace
Designed ad campaigns targeting gaming and youth audiences, and app-launch creatives with partner gaming brands. Led a small team of designers and video editors; helped establish brand guidelines with marketing.
Feb 2020 - Mar 2022
Visual Designer at Underdogs Arena
Designed social creatives and tournament promos for multiple esports events, supporting organizers' brand growth.
Feb 2020 - Mar 2022
Visual Designer at Underdogs Arena
Designed social creatives and tournament promos for multiple esports events, supporting organizers' brand growth.
Testimonial
Ujjwal has been a strong support for our team. He is very quick in understanding requirements and always delivered results before time. His work helped us improve our brand image in international markets. He is hands on with AI tools as well and always recommended best option for us. It was great having him around.
Vijeta Kumari
Co founder, DesignlensUX
Ujjwal has been one of the earliest and most consistent design contributors at Stan. As a designer, he doesn't just execute he owns the product end-to-end, from ideation to final creative output. Over his time here, he's taken real ownership of product design, understood the leadership's vision, and translated it into work that holds up across brand decks, partnership pitches, and day-to-day product needs.
What stands out about Ujjwal is his consistency in following brand guidelines while still bringing creative judgment to every project. He's contributed meaningfully to brand deal presentations and design decks that have directly supported business conversations not just pretty visuals, but design that serves a purpose. His long tenure with Stan reflects both his reliability and his growth as a designer who understands the product, not just the pixels
Nauman Mulla
Co-founder & COO, STAN
I’ve had the opportunity to work with Ujjwal across multiple brands and projects, and what I value most is his ability to quickly understand the intent behind a brief. Even with minimal direction, he grasps the objective without needing every detail explained. Rather than simply executing instructions, Ujjwal thinks beyond the brief. He focuses on whether the communication will resonate with the audience and translates the objective into impactful creative. He’s also fast, dependable, and well suited to high-paced environments like startups, where priorities shift quickly. Despite the pace, he consistently delivers thoughtful, high-quality work. I also appreciate how effectively he uses AI to enhance his creativity and efficiency, showing that he is always evolving and staying ahead of the curve. Overall, Ujjwal combines creativity, speed, and strategic thinking, making him someone I’d happily work with again.
Nikita Mantri
Creative Director
About Me
Hello! I’m Ujjwal, a Senior Designer based in India with a knack for bringing creative visions to life. With over 6+ years of professional experience, I’ve honed my skills in both digital and print media, crafting visually compelling designs that are not only beautiful but also drive results.
I enjoy collaborating with clients and fellow creatives to push boundaries and produce work that exceeds expectations. If you’re looking for someone who is passionate about design and dedicated to professionalism, let’s connect and create something amazing together!
