Case Study — BattleBucks
Founding the
Feed
Setting the social and brand identity base for BattleBucks, a new
gaming rewards platform — then running its content and campaigns
for a year, including a live IPL 2025 activation.
Role
Brand & Social Creative Lead
Category
Gaming,
Rewards
timeline
2 Week Base,
1-Year Engagement
tooLS
Figma, Photoshop
Illustrator
industry
Gaming, Consumer tech
A Little Context First
BattleBucks came in as a new brand with its foundations already in place — a color
palette, a typeface, and a set of mascot characters were locked before I joined. What
didn't exist was a working system for how any of that showed up on social: no
content rules, no format language, no answer to who the audience actually was
versus who the brand assumed it was.
The pieces existed.
The game plan for using them didn't.
The Problem
A brand kit sitting in a style guide doesn't post itself. Without a content system,
every creative risked becoming a one-off — inconsistent, disconnected from what
gaming audiences actually engage with, and blind to the difference between the
audience BattleBucks assumed it had and the one actually scrolling past its posts.
A brand only exists the moment
someone recognizes it mid-scroll.
My Role & Scope
The icons, typography, and color palette were BattleBucks' own, defined before this project
started. Everything built on top of that foundation — the social creative system, meme
templates, the BattleRoad game creative, banners, and the full IPL 2025 campaign
was mine end to end, from ideation to execution.
What I Actually Built
Inherited: Icons, Type, Palette
Social creative system —
—
the template language for how BattleBucks posts, across formats and platforms.
Meme system —
—
a repeatable framework for trend jacking content, styled to stay on brand under time pressure.
BattleRoad creative —
—
the game-world marketing visual, built around the brand's existing mascot.
Banners —
—
web and app-facing brand banners.
IPL 2025 campaign —
—
reimagined the brand's characters into cricket-specific personas, player cards, and a full creative gallery.
The Ask
The brief came through the founder, the marketing lead, and a partner agency
working alongside BattleBucks. The ask was to set the base of the brand's identity
across social and multimedia — not for a hypothetical audience, but for the real
gaming audience the platform needed to reach, and to define how that audience
would actually consume and react to the content.
The Palette & Foundation
The color system, typography, and icon set below were BattleBucks' own — the
starting material every social creative had to work within.
#F6431A
#0DC6B2
#1548FD
The Constraints
Two weeks to set the base.
Audience definition, content pillars, and the first working templates all had to land inside a two-
week sprint.
—
Locked visual foundation.
Palette, type, and mascot characters were fixed before the project started — the system had to
be built around them, not redefine them.
—
A live IPL window mid-build.
IPL 2025 was running while the base system was still being finalized, forcing a fast campaign
layer — character reimagining, player cards, giveaways — on top of an unfinished foundation.
—
Trend-speed content, brand-safe execution.
Memes and reactive posts needed to move at social speed while still reading unmistakably as
BattleBucks.
—
Week 1
Audience & pillars
Week 2
Template system
Parallel
IPL activation
Year 1
Ongoing execution
The Approach
Week 1
Defining the real audience
Worked with the founder, marketing lead, and partner agency to move past
the assumed audience and define who was actually going to engage — the
content pillars followed from that, not the other way around.
Week 2
Building the template system
Turned the brand's existing palette, type, and mascot into a working set of
social creative templates and a meme framework flexible enough for daily,
trend-reactive posting.
In
Parallel
IPL 2025 activation
Reimagined BattleBucks' existing characters into cricket personas, built
player cards and a "this vs. this" comparison format, and ran a giveaway
mechanic to pull in gaming-side audiences during the tournament window.
Year-Long
Continuous content & campaigns
Carried the system across a full year of social execution — trend formats,
meme posts, and recurring campaigns, all inside the base built in those first
two weeks.
Social Creatives & Meme System
The template language built to turn BattleBucks' existing brand kit into
daily, platform-native social content.
Thank you post
"We Are" identity post
B-Bucks reveal post
Meme template
BattleRoad & Web Banners
The game-world marketing creative built around BattleBucks' existing
mascot, extended into web-facing brand banners.
BattleRoad creative
Web banner — rewards
IPL 2025 — Player Cards & Creative Gallery
BattleBucks' own characters reimagined as cricket-specific personas, built
into player cards and a full IPL creative gallery.
Player card 1
Player card 2
Player card 3
"This vs. This" creative
Outcomes
Measured over the first month of the base system going live, and across the year-
long engagement that followed.
10K
Followers gained in the first
month
Multiple
Reels that broke out and went
viral
1 Year
Engagement, built on the base
system
A gaming and rewards audience showed up fast — and the trend-format content the system was
built for is what kept them there.
Beyond the 10K follower figure, exact engagement and reach numbers weren't tracked in detail for this project — the outcome
here is reported as it was experienced, not as a full analytics report.
Key Takeaways
A brand kit is not a content strategy — someone still has to decide
how it moves.
Know the real audience before the campaign, not after the first
post underperforms.
A system built for speed is what lets a brand jump on a trend
without losing itself.
Next Project
Stanfest 2024
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Crafted with love & care ♥
© 2026 Ujjwal Golwara. All rights reserved.